The Dada movement developed from the rejection of all other forms of art and is reflected in its name, which means “nothing”. Dada focused on developing a new form of art that combined all other forms of expression. Dada designers didn’t want to make something that was aesthetically pleasing, they want to create something that generated interest and questioned social norms.

The Dada style did not focus on any preexisting rules or standards. Type and imagery would be placed in an almost chaotic pattern. The free expression of Dada resulted in an explosion of styles and concepts; but also caused the movement to burn out quickly, splintering into several other aesthetics.

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