To capture the imagination of a demanding public, creators had to move beyond the old-fashioned design of Arts and Crafts, and introduce a style that was provocative and beautiful. This led to Art Nouveau, (French for "new art"). This new design aesthetic was characterized by bold, unpredictable lines, surprising shapes, and ornate font faces.

Art Nouveau designers wanted to build on the high artistic standards of the past, but they had an even greater goal in mind. They believed that good design could actually change the world, opening up audiences to the beauty of the arts and the wonder of nature.

The increased ability to replicate designs finally allowed Art Nouveau to develop as a popular style to the public instead of just an artistic and industrial standard. Before long, the colorful and elaborate style of Art Nouveau could be seen all over any major city.

(Click on the images to view larger versions)