In this project, you will create balance in existing designs using only color. The images below already contain unbalanced black and white designs that are visually heavy on one side. You will add colorful elements to balance out the visual weight while not changing the black and white imagery that is already there. You will only be adding color to the open white space. Any color may be used except black or white.
As a reminder, light colors add less visual weight than darker colors. The amount of space each color takes up will also affect the visual weight. A large pink square may balance the image just as much as a small crimson circle.
Graphic designers are often given one element of a design from a client and will have to use their skills to add to it. Try to create visual elements that relate to the existing imagery. What colors, shapes, and patterns work with the theme of the design?
Using two of the designs below, you will create two new images with better balance. You can either download the Photoshop or JPG file, depending on how you wish to work on your project.
Label each image with your name and the item name.
You will be graded using the following rubric. Each image will be worth 15 points.
5 Points - Excellent | 3 Points - Good | 1 Point - Poor | |
Balanced Design | The student has created an image that clearly shows visual balance. | The student has created an image that adiquately shows visual balance. | The student has created an image that does not show visual balance. |
Design Theme | The added design elements clearly match the theme of the original imagery. | The added design elements adequately match the theme of the original imagery. | The added design elements do not match the theme of the original imagery. |
Effort | The image shows an exceptional degree of student effort. | The image shows an adequate amount of effort. | The image shows the minimal amount of effort. |