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How do you recognize fad diets and unsafe weight-loss schemes?

Take Fat-Away and lose 10 pounds in one week!
Eat only fruit, and you’ll feel great!
Buy this herbal supplement, and you’ll never have to exercise again! 
For only three easy payments of $39.99, you can blast belly fat with the Abdominator!

Advertisements like these are all over the Internet, TV, and magazines. Some of these weight-loss programs and products may be safe and effective. But many others are not. How can you tell the difference? Learn the characteristics of reliable and unreliable weight-loss plans below.

Reliable Weight-Loss Plans Unsafe or Ineffective
Weight-Loss Plans
encourage gradual weight loss (0.5 – 2 lbs per week) promise unrealistic, “instant” weight loss
encourage consulting a healthcare provider before starting
don’t mention getting physician’s input before starting
do not require special supplements or exercise equipment
require special or costly supplements or exercise equipment
include foods from each food group
exclude one or more food groups
reduce caloric intake to no less than 1,000 calories per day
reduce caloric intake below 1,000 calories per day OR suggest no changes to diet
recommend an exercise plan that includes at least 30 minutes of exercise per day
do not recommend exercise OR require exercise that is unsafe because of its intensity or duration
include tips on eating in social situations
provide no support for meeting psychological or social needs while making lifestyle changes
include techniques to monitor progress
 
provide strategies for coping with setbacks
 
include foods that friends and family eat
 

Question

In general, what separates good weight-loss plans from bad or dangerous ones?

Safe and effective weight loss plans do not advise extreme measures of any type, and they are comprehensive in the advice and support they provide.