Assess Yourself
Are you ready to take this lesson's quiz? The questions below will help you find out. Make sure you understand why each correct answer is correct—if you don't, review that part of the lesson.
What is the ultimate goal of advertising?
- to make consumers learn about a product
- to persuade consumers to buy a product
- to make consumers view a product online
- to make consumers like a product on social media
Selling a product is always what the company wants to do more than anything else.
Selling a product is always what the company wants to do more than anything else.
Selling a product is always what the company wants to do more than anything else.
Selling a product is always what the company wants to do more than anything else.
Which of the following advertising techniques is an example of an influence on purchasing using outdoor advertising?
- a billboard on the interstate
- a paid post on social media
- an advertisement on a TV show
- a banner ad on a search engine
Any type of advertising on a large, outdoor surface such as a billboard would be outdoor advertising.
Any type of advertising on a large, outdoor surface such as a billboard would be outdoor advertising.
Any type of advertising on a large, outdoor surface such as a billboard would be outdoor advertising.
Any type of advertising on a large, outdoor surface such as a billboard would be outdoor advertising.
If you see a commercial making a bold statement about a chef's knife being the sharpest knife in the world, what technique of advertising is this?
- association advertising
- humor advertising
- claim advertising
- fear advertising
Companies making bold statements about a product is a very powerful advertising technique.
Companies making bold statements about a product is a very powerful advertising technique.
Companies making bold statements about a product is a very powerful advertising technique.
Companies making bold statements about a product is a very powerful advertising technique.
Which of the following BEST represents a social media post as social proof for a product?
- an informational post made by a company on social media
- a company's post advertising a sale with big discounts on a product
- a consumer seeing a product trending on social media
- a post made by a celebrity about her favorite new product
When a product starts to go viral on social media and lots of people start making posts, it becomes a social proof.
When a product starts to go viral on social media and lots of people start making posts, it becomes a social proof.
When a product starts to go viral on social media and lots of people start making posts, it becomes a social proof.
When a product starts to go viral on social media and lots of people start making posts, it becomes a social proof.
A car dealership has created a new ad to persuade consumers to buy its new car model. Which of the following ads is an example of a prize/sweepstakes advertisement?
- The advertisement claims great reliability in the new model.
- The advertisement says you can win free oil changes with purchase.
- The advertisement tells you that you will need to buy this car to look cool.
- The advertisement has a racing game included in the digital advertisement.
The main idea is to look for something being given away in the advertisement.
The main idea is to look for something being given away in the advertisement.
The main idea is to look for something being given away in the advertisement.
The main idea is to look for something being given away in the advertisement.
Which of the following scenarios is an example of a versus review to help a customer make a purchasing decision?
- A company posts a video online reviewing a product.
- Many consumers of a product post product reviews on a site.
- A retailer posts a table listing multiple product attributes.
- A site posts a review comparing two products to each other.
Think of reviews that describe how products are similar or dissimilar.
Think of reviews that describe how products are similar or dissimilar.
Think of reviews that describe how products are similar or dissimilar.
Think of reviews that describe how products are similar or dissimilar.
Summary
Questions answered correctly:
Questions answered incorrectly:
