Imagine your client designs tabletop games for players of all ages. She has several new ideas, and wants to see if you can design a fun, compelling package for one of them. She gives you the dimensions of the type of boxes her company uses, and asks you to create art to her exact specifications. Can you make an irresistible package to help turn a brand new game into a sensation?
Choose one of the following game ideas below. Then, study the box template and package dimensions, and design graphics for all four parts of the box. Make sure to include the name of the game, the tagline, and its description in your artwork. Finally, create a mockup of the finished package by compositing your design onto a blank box.
Here are the premises for your client's new games.
Name | Tagline | Description |
Slip Slidin' Sloths | Don't let the Suzy the Sloth slip out of her tree! | Kids will have a blast with this wet, windy, and wild game! Suzy the Sloth is taking a snooze high in her favorite tree. But a big storm is coming, and Suzy will have to hang on tight! Players take turns pressing Weather Buttons, which rock Suzy's tree with huge gusts of wind, shake it to the roots with giant thunderbolts, and even douse it with water from the rain spout. Make sure Suzy doesn't slip out of the tree on your turn, or the game is over! 2 - 4 players, ages 3 and up. Batteries not included. |
Trader's Horizon | The ultimate strategy game of commerce, cooperation, and cunning. | Stake your claim on the frontier of a new territory. Gather lucrative resources, build thriving villages, and fortify your defenses. Make deals, make alliances, or make war, the choice is yours. Will your pioneers build a lasting empire for the ages, or get swept away in the sands of history? 2 - 6 players, ages 10 and up. Playing time 1-2 hours. |
Mind Trial | Cross Train your Brain | Spark some synapses and put your problems solving skills to work with the brain-busting new boardgame that's got everyone thinking. Mind Trial will test the limits of your intelligence with clever riddles, perplexing puzzles, quirky trivia, and leaps of logic. Only the brightest thinkers will make it all the way around the board and into the Lightning Round, where final victory awaits the quickest wit. Do you have what it takes to outsmart the competition? 2 - 4 players, ages 14 and up. |
You will turn in a total of five files: one for the top of the box, one for the bottom, one for the two sides (left and right sides are the same) and one for the front and back of the box (front and back are the same, too). The fifth file is the mockup of the finished design.
Here are the design specifications for the box. Each digital file needs to conform to these sizes, and have a resolution of 150 ppi.
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Use your typography, layout, and composition skills to design each side of the box. You can draw art by hand, find or take photographs, or digitally composite elements together to create this package. Just make sure that the final result is an original, artistic creation designed by you.
When you've finished designing all four panels, download the template file and use it to make a mockup of how the design will look once it's printed on a box.
Tips for Making a Mockup
Once you've designed your package, making a mockup is easy! Just copy each panel into a new layer, and use the Free Transform tool to position the four corners of your art over the four corners of the mockup box face. Change the layer blend mode to Multiply and you're all set! For a review of the Transform tool and Layer Blend Modes, please review the related lessons and videos in Introduction to Raster Image Editing and Advanced Raster Image Editing.
Your five files will be graded using the following rubric:
Game On! Assignment Rubric
5 Expert | 3 Strong | 1 Beginning | |
Understanding of Product | Your overall design shows an excellent sense of what the game is and does, and thoughtfully uses the title, tagline, and description to communicate this information to customers. | Your design helps customers understand what the game is and how it's played through effective use of the title, tagline, and description. | A customer may have little to no idea how this game works by looking at the box. Critical information is missing or communicated poorly. |
Target Demographic Appeal | Your art and typography are expertly focused on the type of customer this game is designed for. Every element fits with this group's tastes and preferences. | Your art and typography fit well with the target demographic the game is aimed at. Some elements may not match this group's preferences. | There's a real mismatch between the style of your art and typography and the type of customer likely to buy the game. The target demographic would be unlikely to buy this product. |
Package Dimension Specifications | You follow all package specifications flawlessly, turning in four separate files at 150 ppi resolution with the correct width and height dimensions. | You mostly follow all package specifications, although some files might be a bit too big, too small, or at the wrong resolution. | You ignore many important design specifications, with panels formatted in the wrong ratios, or at much too low a resolution for printing. |
Package Mockup | Your package mockup helps the client get a strong sense of what the design will look like when printed in real life. | Your package mockup does a pretty good job of giving the client a sense of what the final product will look like. | Your package mockup is poorly executed, and doesn't help the client picture what the end result will be. |
Elements of Art and Principles of Design | Your typography, graphics, layouts, and proportions are all masterfully executed, with a strong understanding of the elements of art and principles of design. | Your typography, graphics, layouts, and proportions look appealing and show use of the elements of art and principles of design. | Your typography, graphics, layouts, and proportions look confusing or misplaced, and you ignore important elements of art and principles of design. |