Send a persuasive message of your choosing using a medium that works for you.

Throughout this module, you’ve approached the world of media literacy from a number of angles. All of these perspectives should show you how vast and limitless the media in your world is and how essential it is for you to be able to navigate it. One of the easiest ways to test your understanding of media literacy, however, is by creating persuasive media of your own. What message will you send . . . and how?

To demonstrate what you learned about persuasive media in this course, choose one of the projects below.

Create a campaign of 3-5 visual and/or written radio spot ads which make use of various techniques to send a single clear persuasive message. This message can be as simple as the selling of a product or as complex as the delivery of an important social message.

Coffee on red background and says power full.

If you choose this option, be sure to include each feature of the form:

propaganda techniques such as bandwagon, name-calling, and emotional transfer
advertising techniques such as the use of mind tricks, branding, and curiosity
a consistent and recognizable style that unites the different ads

When you feel that your final product includes all of the required elements for the project you chose, submit it to your teacher. Regardless of the project you choose, your final product will be assessed using the rubric below. Note that, due to the variety of project options, the rubric will require both you and your instructor to refer to the tabs above.

Category Points Criteria
Clarity and Effectiveness of Purpose or Message 5 The purpose and/or message of the created media is clear throughout the project.
5 The project demonstrates persuasive power—it has the ability to influence its audience in an intended way.
Aspects of Form 4 The project demonstrates a clear application of the FIRST feature of the form.
4 The project demonstrates a clear application of the SECOND feature of the form.
4 The project demonstrates a clear application of the THIRD feature of the form.
Mechanics/Appearance 3 Your project shows an attention to detail through the use of correct mechanics and careful artistry where applicable.