Now let's nail down our idea for our outreach campaign by brainstorming some ideas and narrowing them down. During the brainstorming phase, you can let your imagination go a little wild and write down several causes that you care about, even if they may not make great ad campaigns. Once that's done, look over your causes and try to find one that will work for this project. The best ideas will be issues you care about, that few people have heard of, and that can be improved through public education and action.
Click the button below to download and save the worksheet to your computer. Fill out all parts, then submit to your teacher.
Your work will be graded by the following rubric.
|
Criteria |
Brainstorming |
2 Points: You brainstorm several causes that would be suitable for a public awareness campaign using the mind map. |
Development |
3 Points: You've selected a cause that you care about, that few people are aware of, and that can be addressed by education or activism. 1 Point: You've identified a target audience and how you might reach them. 1 Point: Your campaign has clear, measurable goals for success. |
