Creativity & Development

Your ad campaign highlights a critical social issue and takes a firm stand on the topic.

Your layout and design, images, color usage and typography show continual development and improvement over time, leading to a highly impactful finished product.

Your ad campaign brings up an important cause and your position is clear.

Your design elements get better throughout this unit, and your final product is likely to grab the attention of your target audience.

Your cause is too narrow, unoriginal, or vague; or you don't take a strong stand one way or another.

There is little or no evidence of improvement or development in your design features, and your campaign is unlikely to have an impact.

Production & Presentation

Your design conveys the key information of your campaign, with high quality images, fonts, and copy.

Your composition has a clear focal point and makes expert use of the principles of graphic design.

Your print ad and presents information clearly with nice looking fonts, images, and copy.

Your composition has visual flow and effectively uses many principles of design.

Information in your campaign may be hard to understand, or important parts of your composition are missing.

Your composition does not hold together well, and doesn't show an understanding of the tools of graphic design.

Synthesis & Meaning

Your project effectively combines passion, research, and solid design skills to cause viewers to take action.

Your campaign is perfectly targeted to your audience, and finds artistic meaning promoting positive social change.

Your project brings together your interests and research with effective graphic design elements.

Your campaign has a clear target audience, and uses a strong call to action to promote positive change.

Your campaign lacks passion, research, or artistic elements, or is a copy of someone else's work.

Your campaign doesn't have a clear target audience, or there's little to no advocacy or call to action.