Having more knowledge of search engine optimization, you can see how some of your favorite websites keep these techniques in mind when designing their pages. And maybe some of them miss out on some opportunities! Well, that's exactly what you're going to investigate for this assignment.
Click the Activity button below to download this assignment's worksheet. Use the sites listed on your "Taking a Closer Look" worksheet from the start of the course. You'll likely see how things you like or dislike about a website often correspond with how well-designed (or not) a site is and how those factors connect to SEO. (If you do not have that worksheet, no problem. Feel free to use three websites you visit regularly.)
Click to download your worksheet in either PDF or Word format.
The purpose of this assignment is to look at these websites, note what measures they took to optimize search engines, and suggest things these sites could do to improve their SEO.
Note: It's a good idea NOT to choose the most popular websites or websites that serve a singular purpose (like a video-sharing website or a search engine) as they'll likely be difficult to evaluate.
You will be graded using the following rubric:
| Identify SEO |
|---|
| Describe the SEO methods being used. |
| Potential SEO |
| Explain other ways SEO methods could have been used. |