Suppose you see the images below on a huge electronic billboard like the ones in New York City's Times Square. What effect do the words and photographs have on you?
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It's rich.
It's smooth.
It's cool and creamy.
And it's in your grocer's freezer. Indulge yourself today! |
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If you're like most viewers, the combination of words and images on these slides may make you wish you had some of that ice cream! Words like rich, creamy, and indulge make the product seem very desirable.
Question
What happens to your impression of the product if we replace rich and creamy with fattening and greasy and indulge yourself with pig out?
The product doesn't sound appealing.
