As a graphic designer, you can expect to get orders in all kinds of formats: rough sketches of their ideas, examples of other layouts that they like, or sometimes, just a list of the information they want to see in the final design. The text below is an example a typical way you might get information from a client who wants you to make a flyer.

It's your job as a graphic designer to turn a rough outline like this into a appealing and successful design. For this project, you will take the above information and create a flyer. The final design should fit on a single 8.5 by 11 inch letter page. You will want to make sure your design grabs the attention of the viewers and makes them want to go to the event.

You'll have to decide how the text above should be placed on the visual hierarchy to make an effective flyer. You should create at least three small layouts using the information provided. In each layout, you should use different letter styles and sizes and arrange the information differently.

Critiquing

These are your first drafts and will be submitted to your teacher for feedback before completing your final draft. This is a great way to get feedback on your work before it is finalized and make any improvements. When you feel like your ideas are far enough along, submit your work to be reviewed. Remember, how you use the feedback you receive is completely up to you. Your critique will not be graded and is intended to help improve your final grade.

You will need to either create or find imagery that you want to use for this project. If you use images from the internet you will not need to attribute them in your work (professionally, you should never use images without usage rights, but that can be ignored for the scope of this project since it is a class assignment only).

You will be graded on how well you establish an effective visual hierarchy, the quality of your design, the effort demonstrated in your work, and how well your design functions.

Your final draft will be graded using the rubric shown below. Be sure to include your name in the name of the file and make sure that it is in a format that your instructor can open, such as a jpg or PDF.

	5 Points - Excellent	3 Points - Good	1 Point - Poor
Visual Hierarchy	The flyer has exceptionally well-organized information and a very strong visual hierarchy.	The flyer has well-organized information and a visual hierarchy.	The flyer has an organization of material that is confusing to the viewer and a weak visual hierarchy.
Quality	The flyer is exceptionally well designed, including inspired use of font faces and typography.	The flyer is acceptably designed, including effective use of font faces and typography.	The flyer is distractedly messy or very poorly designed, with illegible fonts and confusing typography.
Effort	The flyer shows an exceptional degree of student effort, evidenced in detail and precision.	The flyer shows an adequate amount of effort, evidenced in some detail and/or precision.	The flyer shows a minimal amount of effort, evidenced by a lack of detail or precision.
Functionality	The flyer clearly completed the function by including useful information about the event, and is based on a clear grid structure.	The flyer includes information about the event, and it's clear that the design is based on a grid.	The flyer is unstructured and hard t understand, and doesn't have evidence of being built using a grid.