Think of all the different variables that go into typography: the font face, the size, the placement, the weight, the style, the case, the baseline, the alignment... it's no wonder that with so many different options, so many things can go wrong. One of the best ways to improve your own typography skills (besides practicing on your own) is to try to recognize when a design hits the mark, and when it falls flat. Use this activity to see if you can spot the designs that work (and those that don't), and try to guess the reasons why.
Is this design successful or unsuccessful?
This typography is not successful, because the word "Relaxation" is broken up in a confusing way, and the letters "e" and "l" are almost impossible to see against the arm of the subject.
This typography is not successful, because the word "Relaxation" is broken up in a confusing way, and the letters "e" and "l" are almost impossible to see against the arm of the subject.
Is this design successful or unsuccessful?
We can easily read the "Waves Back" headline, and our eyes travel easily through the artwork and the rest of the text. This is a successful design.
We can easily read the "Waves Back" headline, and our eyes travel easily through the artwork and the rest of the text. This is a successful design.
Is this design successful or unsuccessful?
The text for this design offers a lot of variation without being too confusing, and the use of negative space and dynamic baselines makes it easy to read and interesting.
The text for this design offers a lot of variation without being too confusing, and the use of negative space and dynamic baselines makes it easy to read and interesting.
Is this design successful or unsuccessful?
The script font and centered placement of this design work well, but the ordering of the words is wrong. Reading left-to-right and top-to-bottom (like English readers do), this design actually says, "eat you all want" instead of "eat all you want."
The script font and centered placement of this design work well, but the ordering of the words is wrong. Reading left-to-right and top-to-bottom (like English readers do), this design actually says, "eat you all want" instead of "eat all you want."
Is this design successful or unsuccessful?
Again, the artwork on this design is attractive, with the compelling image of a bear on a bike. But the text is illegible (that first word is supposed to be "cycling"), ruining an otherwise appealing work of art.
Again, the artwork on this design is attractive, with the compelling image of a bear on a bike. But the text is illegible (that first word is supposed to be "cycling"), ruining an otherwise appealing work of art.
Is this design successful or unsuccessful?
Although this design breaks up the word "creative" in an unexpected way, the highly-readable font against a dark background really pops, and the message about creativity comes through not just in the text, but in the combination of a clean geometric shape with a colorful abstract brush stroke.
Although this design breaks up the word "creative" in an unexpected way, the highly-readable font against a dark background really pops, and the message about creativity comes through not just in the text, but in the combination of a clean geometric shape with a colorful abstract brush stroke.
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You got a perfect score. Great job!
