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How can you make a speech with a big impact?

When you give a speech—especially a rhetorical speech, it's important to deliver the speech rather than just read it aloud. President John F. Kennedy is considered one of the most brilliant rhetorical speakers in American history. Fortunately, he lived recently enough that we can listen to recordings of many of his speeches. Listen to this famous line from Kennedy's first Inaugural Address, delivered on January 20, 1961. You'll probably recognize it right away.

Which word receives the most emphasis from Kennedy in this clip?

Kennedy emphasizes the word not. The effect is to leave his listeners wondering what question they should ask, which prepares them to hear and accept that question when it comes.

Now, practice delivering your own speech. You can give the speech to relatives or friends and ask for their feedback. You could also record yourself using free software like Audacity and then listen to the file and make notes about what to do differently for the "final delivery" of your speech. Consider the tips below as you practice.

Big and Bold Your speech will be easier to refer to during delivery if you use extra-large, double-spaced typing for your script. Boldface key phrases and ideas so that you can see them at a glance.
Memorize  You'll want to look up at your audience as often as possible, so try to memorize the most important points you want to make and the language you want to use to make those points.
Notecards Some speakers prefer to use notecards instead of a typed sheet of paper. They write each main point on a different notecard and place the notecards in the order they want to cover the points.
Be Expressive If you vary your tone of voice and your volume, your speech will be clearer, and you won't sound like a robot. Use your voice to emphasize important points, raise questions, or get your audience's attention.
Speak Up Be sure to speak loudly, clearly, and slowly so that your audience can easily understand you.