Loading...

How can you make sure your work stands out on a bookshelf?

A person selecting a red book from a bookshelf
Try to make your design stand out from the rest while staying true to the content, purpose, and audience of the text.
One problem with designing a book cover is that your design will be right next to very similar products on a website or bookshelf. You will need to make sure that your design stands out against the others. There are two ways you can achieve this goal: either by focusing on a unique element within the story, or by using unique design elements compared to similar books. Focusing on a story element can be challenging, since it relies completely on the originality of the book’s content. Using a unique design element, like a bold and different color, can make a cover stand out; but might also create a disconnect between the design, the book content, and the customer’s tastes.