EuWare Inc. is an app and game developer, looking for a new logo and brand for their growing company. In this lesson, you'll create a design brief, present logo thumbnails, submit a variety sheet showing polished variations of the best thumbnails, and provide a final draft logo with branding guidelines.

Many times, the first step in creating a new brand and logo is a design brief. A design brief is a collaboration between a graphic designer and a client that outlines the goals, expectations, and limitations of a new logo. In this case, the client EuWare has sent you a short description of what kind of company it is, and what it would like to get out of a new brand and logo. Study this document, then fill out the questions on the design brief worksheet.

Read the project overview from EuWare.

Fill out the design brief and submit to your teacher for a grade.

Your worksheet will be graded using the following rubric.

Logo Design Brief Rubric

	Criteria
Question 1 1 Point	1 Point: You correctly identify the company and their services.
Question 2 1 Point	1 Point: Your correctly list the specific elements that need to be designed for this project.
Question 3 1 Point	1 Point: You generate at least five accurate adjectives that describe the communication goal for the logo.
Question 4 1 Point	1 Point: You correctly list the limitations to this logo design project.
Question 5 1 Point	1 Point: You correctly identify the target demographics for this logo redesign.
Question 6 1 Point	1 Point: You correctly identify the main media markets your logo will target.
Question 7 1 Point	1 Point: You suggest some ways this logo will stand out from its competition.
Question 8 1 Point	1 Point: You brainstorm some useful initial ideas and concepts to kick off the design process.