The next step in our design process is to generate ideas for the content of our ad. Coming up with an enticing headline, a powerful slogan, an inspiring call to action, and an engaging photo will make all the difference in your final layout. Follow these steps to help you build some of the pieces we will assemble into a design in the next lesson.
| Headline | Think of a short (3-10 word) statement that will get the most emphasis in your design and grab the reader's attention. It can be witty, shocking, questioning, or entertaining, but it needs to help readers understand your purpose and draw them in to the rest of the ad. |
| Slogan | Slogans can be longer and more detailed than your headline, but they should still be punchy and memorable. This is your chance to really define and promote your stance on the issue, and to convince others to join your cause. |
| Call to Action | If your campaign sucessfully appeals to your target audience, they'll be inspired to do something about your cause. A clear, reasonable call to action can help satisfy that desire. Get them to go to a website, sign a petition, change their habits, or even change their mind. |
| Art and Photography | Find art and images that match your message, grab viewer's attention, and communicate strong emotions or feelings that support your cause. You may well have to search through hundreds of photos to find the right one, or even create a composite or an original work to really capture your concept. |
Click the button below to download and save the worksheet to your computer. Fill out all parts, then submit to your teacher. For this assignment, you will also have to upload 2-3 pictures to your assignment dropbox. Please upload JPEGs in screen resolution (about 1000 pixels max per side).
Your work will be graded by the following rubric.
|
Criteria |
Headline |
2 Points: You list 2-3 possible headlines, check your favorite, and explain why you chose it. |
Slogan |
3 Points:You list 2-3 possible slogans, check your favorite, and explain why you think it will appeal to your target audience. |
Call to Action |
1 Point: You provide a clear, reasonable call to action. |
Images |
2 Points: You've selected 2-3 images for your main artwork and explain what emotional impact you'd like them to have. |
