Before you take your quiz, use the practice activity below to review. Check your knowledge of SEO terminology with the Flashcards below.
the technique of designing and improving a website to increase its ranking in search results
search engine optimization (SEO)
used to establish a description and keywords for a web page
the <meta> tag
how long a user sticks around on a website
dwell time
Using headers, creating an intuitive layout, and including a thorough contact page are all examples of...
information architecture
What happens when there's too much multimedia on a web page?
While a user may stick around longer, the longer loading time and distracting collection of content may cause a higher bounce rate.
Keyword stuffing, excessive linking, and cloaking are all examples of...
Black Hat optimization (search engine exploitation)
The name for the legitimate use of SEO techniques
White Hat optimization
Cards remaining:
